9-7-22

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How to Find Your Niche Using IkigaiYou can't go far these days in the marketing space without hearing you need to 'niche in,' 'find your niche,' etc. etc. It seems like a simple process, but truth be told, finding your niche can be hard.We stumbled across a post where folks are using a Japanese philosophy called Ikigai to help them find their niche. The idea behind 'Ikigai' is all about finding purpose through 4 simple concepts.  Passion: what you love Vocation: what you're good at Profession: what you can get paid for Mission: what the world needsIn short, your 'Ikigai' is at the intersection of these 4 simple concepts. So, if you're having a hard time defining your niche, take some time to focus and think about the 4 concepts above. Dive deeper here. 

Today's Challenge

Regardless of your niche, the above exercise is a helpful practice in general. Give it a try. 

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