9-9-24

Happy Monday. Hope the weekend was solid.We'll be moving over to Beehiiv this week so make sure we're landing in your primary inbox to avoid the spam folder when we switch. Until then, the formatting is a bit off.  Here’s what’s on tap today:   How to craft scroll-stopping social media content   A must-read on SEO strategies for 2024  An AI-powered SEO tool you should start using AI prompt to level up your email marketing----------How to Craft Scroll-Stopping Social Media ContentGetting attention on social media is getting harder by the day. But here’s a quick formula to make your content stand out:   Hook First: Start with an attention-grabbing hook. Lead with a question, bold statement, or shocking stat.   Incorporate Visuals: Make sure you use high-quality images or short-form video. Video posts get 48% more views on platforms like Instagram.  Include a Clear CTA: Don’t leave them hanging — end with a call-to-action (e.g., "Click to learn more," "Download now").Bonus: 2 hooks we love   Headspace: “Less stressed. More resilient. Happier. It all starts with just a few minutes.” This hook appeals to the audience's desire for immediate results, focusing on quick solutions for mental wellness.    Dollar Shave Club: “Our Blades Are F**ing Great.”* Dollar Shave Club is known for its bold, humorous, and attention-grabbing hooks that speak directly to its audience in a no-nonsense way. Watch the famous ad  Pro Tip: Use Canva for easy, professional-looking templates and schedule your posts using tools like Buffer or Later to stay consistent.--------------- 📊 Industry Trend: How SEO is Changing in 2024  Google’s most recent algorithm update is shaking up the SEO landscape. One key change?AI-generated content and user intent-focused search queries. What does this mean for you?   Focus on Intent: Write content that directly answers your audience’s questions.    Improve Page Experience: Google is increasingly focusing on how fast your site loads and whether users stay on it.  Must-read: How to Adapt to Google’s Latest SEO Changes-------------- 🛠️ Tool of the Week: Surfer AI If you’re looking to up your SEO game in 2024, SurferAI is the must-know tool.It’s one of the hottest AI-powered content optimization platforms designed to help you rank higher and faster by analyzing SERP data in real time. Here’s what it does:   AI-Powered Content Generation: Create SEO-optimized blog posts and articles in minutes based on target keywords and competitive analysis.    Real-Time SEO Recommendations: Get instant suggestions on how to improve your content for better rankings.    User Intent Analysis: Make sure your content aligns with what users are actually searching for, increasing your chances of getting to page one.  Why We Love It: SurferAI does the heavy lifting, helping you fine-tune your SEO strategy and content faster than ever before. It’s perfect for both SEO experts and busy marketers who need quick results without sacrificing quality.<< TRY IT NOW >>------------------------ 💡 AI Prompt for Marketers:“Draft a compelling, personalized follow-up email for leads who visited a product page but didn’t convert. Include a limited-time offer to encourage a return visit.”---------------------See ya on Wednesday.Adam