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- AI: A Gift or a Curse?
AI: A Gift or a Curse?
Plus - The report you need to run on your website


NescafeZzz for Nescafe
Agency: McCann Erickson, Chile
☕️ Coffee, we’re in
🖼️ One letter to an entire visual, elite level of clever
💪 Simple, yet bold

Workers Are Irritating Colleagues With Useless Workslop
Meta Will Use Your Interactions With Its AI Tools To Improve Ad Targeting
YouTube Enables Users To Generate Alternative Endings For Shorts with AI

Use AI, but USE it
Whether you see AI as a gift or a curse…
Understand It. AI is a fantastic brainstorming tool, but it comes with limitations. It’s not the nail that completes the whole job. It’s worth being in your toolbox to help you build, but you have to do the work.
Scale It. You don’t have to go all in right away. Explore and execute AI tools when they fit your vision, your timing and your goals.
Explain It. If you’re introducing more AI into your daily operations, tell your team why it’s adding value. If they tell you otherwise, listen.
Reply to us anytime (we’re real people and we want to hear what you have to say) and tell us how you use AI and how you plan to expand its use (or not) in the near future.

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