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January 14, 2026

In partnership with

Nivea
Agency: TBWA\NEBOKO, Netherlands

🌙 A moon out of night cream? Love.
🌗 No copy needed
🌕️ Clever level: 100

Would your content win?

It’s award season in Hollywood and we’re feeling inspired. 🏆️ 

Movie studios spend millions of dollars getting audiences (and voters) to notice their films. Marketers, you do the same thing. You work constantly to get attention in a crowded market. Movies have their stars and you have your content.

Think like an award campaign strategist. Who are the decision makers? Who are the industry influencers? Who is your ideal customer? Are you reaching the right people with your content?

Instead of hosting a webinar for hundreds of people, it might be more strategic to hold a small roundtable or focus group with dozens of people.

If your email newsletters are falling flat, work on more personalized content like podcasts, videos and case studies.

Why do people watch award shows? The fashion, the speeches, the performances. It’s always the heartfelt speech that wasn’t planned or the silly moment someone forgets their lines that goes viral. You don’t have to be perfect. You do have to be real. 

Here’s your top 5 to do’s to write award-worthy content in 2026:

  1. Stars use fashion. People choose designers they love or statement pieces to be bold. Use words you would actually say and write your content to show off. You do great work, it’s time to tell someone (everyone).

  2. Stars write speeches, but the best moments are vulnerable. Map out a plan, but prepare to add in real experiences, stories and anecdotes to your content for real impact. The good, the bad and the ugly. Real over rehearsed.

  3. Stars thank everyone. Your content is only as good as the collaborations you put into place. Find ways to work with your team, your customers, your idols and your mentors to create content that is shareable and powerful.

  4. Movies have genres for a reason. Your content doesn’t have to suit everybody, just the audience that most needs to receive it. Write to them.

  5. Music cuts off lengthy speeches. Say what you want to say in the most concise and compelling way possible. Know your platform, know your audience.

What makes a great ad in 2026?

If you want to know the core principles of high-performing advertising in 2026, join our educational webinar with award-winning creative strategist Babak Behrad and Neurons CEO & Founder Thomas Z. Ramsøy.

They’ll show you how standout campaigns capture attention, build memory, and anchor brands. You’ll walk away with clear, practical rules to apply to your next campaign.

You’ll learn how to:

  • Apply neuroscientific principles to every campaign

  • Build powerful branding moments into your ads

  • Make your ads feel relevant to your audience

Master the art of high-impact campaigns in an era of AI-generated noise and declining attention spans

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