Break the Rules

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How Dutch Bros Turned a Coffee Cart into a Billion-Dollar Vibe

Daniel Murray from Marketing Millennial recently broke down how Dutch Bros (great coffee btw) grew from a humble coffee trailer to a caffeinated empire.

Here’s what stood out to us:

1. Break the "Rules": Dutch Bros didn't just sell coffee – they created an experience. Music blasting, high-fives flying, and baristas who actually want to know your name. Good vibes outperformed good coffee.

2. Culture Eats Strategy for Breakfast: Their secret sauce isn't in their coffee beans; it's in their people. Every location feels like the coolest hangout in town, and that's not by accident. They turned company culture into a customer magnet.

3. Keep It Real: Even after hitting the big leagues, they stayed true to their roots. No fancy rebrands, no corporate makeover – just the same energy that made them special from day one.

Why it works:

• Authenticity stands out in a cookie-cutter world

• Happy employees create happy customers

• Consistency builds trust at scale

Your 30-minute action plan:

1. List what makes your brand genuinely different

2. Identify one "rule" you could break this week

3. Write down three ways to let your team's personality shine

Quick win: Ask your best customers what makes you different. Their answers might surprise you (and inspire your next marketing move).

Hat tip to Daniel Murray and Marketing Millennial for the inspiration. Want more gems like this? Give him a follow.

The UGC Platform That Makes Content Creation Actually Simple

When brands like DoorDash, Olipop, and Imperfect Foods need content that converts, they turn to Minisocial.

Here's what we dig:

• No-fuss campaign briefs that actually work

• They scout the perfect micro-influencers for your brand

• Fully-licensed content delivered ready to use

The Process (Yes, It's Really This Simple):

1. Tell them what you want (like, really want)

2. They find your super fans

3. Content magic happens

Why it's cool: While other platforms overcomplicate things, Minisocial keeps it streamlined: Brief → Scout → Create. That's it. Just ask their clients like Hum, Native, and Hydrant.

Perfect for:

• Brands needing fresh content at scale

• Marketing teams drowning in creator management

• Anyone who wants quality UGC without the headache

Content creation shouldn't require a PhD in influencer management.

Ready to join the brands above?

Start Your Campaign