Build a strong email marketing funnel...💪

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Create an Email Funnel That ConvertsYou already know the importance of a strong marketing funnel so, no need to explain what a funnel is.So, let's chat about your email marketing funnel. If done right, a good funnel will help 'streamline your email marketing campaigns throughout the customer journey and ensure that you are not getting ahead of yourself when engaging with your audience.'While there's no one-size-fits-all strategy, here are some basic elements in every email marketing funnel that converts.  Top of funnel - Generate leads: Studies vary, but some show the average email conversion rate is 15.11%, which means if you want 15 customers, you'll need 100 leads. The two main ways to generate leads for your email marketing are sign-up forms and dedicated landing pages. Make sure you integrate any form directly with your ESP.  Middle of funnel - Nuture warm subscribers: You should be seeing some leads come in at this point. The next step is to make those leads feel comfortable. Don't make the mistake of trying to close a sale at this point. Instead, give your subscriber what you promised on your landing page or signup form.   Bottom of the funnel - Convert leads into customers: It's time to close some sales at this stage. Your BOFU emails should show how your product or service benefits your customers, provide reviews, coupons or offers, and have a clear CTA.  Rinse and Repeat: The sales funnel isn't always a linear process. Focus on retaining customers and repeat business through continued conversation. It's all about nurturing the relationship. Throw in a freebie, a cool video, a simple thank you, etc.Dive deeper here.

Today's Challenge

Spend some time breaking down your email marketing funnel. Are you trying to close too early? Are you giving real value through your lead gen signup?

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