Build Your Personal Brand on LinkedIn

Plus - check out this content creation and analytics layer for LinkedIn

May 13, 2026

Check out this video where Peter Caputa, CEO of Databox, shares how he leverages LinkedIn to educate and inform his customers and partners; celebrate partner wins; nurture followers; and reach a new audience. He says he sees LinkedIn as a full stack. As the company scales, it’s way he can stay connected to customers.

Build your personal brand on LinkedIn

You've got opinions and you've got experience. Start sharing and watch the impact.

Here's what to do this week:

Fix your headline. Your job title isn't a headline, but that is what most people are displaying. You have 220 characters. The first 120 show up across all devices. Use them to say what you do for people.

Review something. Tried a new tool? Ran a campaign? Share what happened. What worked, what didn't, what you'd do differently. People engage with real experience.

Teach what you know. The thing you think is obvious? It isn't. Write one post a week that shows your thinking and expertise. Build your credibility.

Use the network like a network. Look at your connections. Who knows who? LinkedIn is literally built for warm intros. Use it.

Write like a human. You can use AI to build ideas or research, but get your personal stories in there and write like you’re talking to a friend.

Plain text beats graphics for reach and comments based on studies, so don’t stress about images for every post.

Be consistent. This is the hardest one, but the most important.

Not everything is a promo. If every post is about you or your company, you're a billboard. Mix in perspective, questions, hot takes.

Reply to your comments. Engagement isn't a one-way street. Answer people. Follow up. Take the conversation somewhere.

Track what's working. Because vibes aren't a content strategy. And we have a tool for that below.

Authored Up

The content creation and analytics layer for LinkedIn.

AuthoredUp is a Chrome extension that plugs directly into LinkedIn and gives you a content toolkit including a draft library, a hook browser with thousands of real examples, post templates, and a readability preview so you can see exactly how your post renders before it goes live.

Plus, grab full post analytics like reach, engagement rate and follower growth per post, with filters by format and date range.