Can you do this in 5 seconds?

LinkedIn goes in on video carousels

Author

Adam Kunes
September 13, 2024

Happy Friday! Appreciate all the replies on the new format. Still getting dialed in so bear with me.

Just a heads up, the referral system has been updated. If you share Please Advise with a couple of friends, I’ll send you some sweet digital downloads (see below).

🗞 What We’re Reading

👉 Actionable Tip of the Week: The 5-Second Rule

Got 5 seconds? That's all you need to boost your landing page conversions. A study by Nielsen Norman Group found that users leave web pages in about 10-15 seconds.

Your mission: Hit ‘em with your value proposition in the first 5 seconds of a page load.

Try this: Write your main headline (see AI prompt below), then ask someone to glance at it for 5 seconds. Can they tell you what you're offering? If not, simplify.

AI Prompt: Generate 5 punchy, clear value propositions for a [your industry] company that can be understood in 5 seconds or less. Each should be no longer than 10 words.

 📱 Social Pulse: LinkedIn's New Video Carousels

LinkedIn is rolling out in-feed video carousels, tailored to each user based on their profile and activity. Tapping a video leads to a full-screen video feed.

Why You Should Care & What to Do:

-Boost Engagement: Video content typically outperforms static posts. Start creating short (30-60 second) LinkedIn-specific videos.

-Reach the Right Audience: AI-driven curation means better targeting. Tailor your content to your professional niche.

-New Ad Opportunities: Consider incorporating video into your LinkedIn ad strategy.

-Optimize for Silent Viewing: Many browse without sound. Use captions or text overlays.

-Test and Refine: Try different video types (how-tos, thought leadership) and closely monitor analytics to see what works best.

Remember, keep it value-driven.

📊 Data Point of the Week:

Gen Z spends more per capita than any other generation at the same age. Over the next six years, their per capita expenditure will grow the fastest, but from a low base. When they reach age 25, their mean and median spending per capita in the U.S will outpace prior generations. (NielsenIQ)

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