Can you do this in 5 seconds?

LinkedIn goes in on video carousels

Author

Adam K
September 13, 2024

Happy Friday! Appreciate all the replies on the new format. Still getting dialed in so bear with me.

Just a heads up, the referral system has been updated. If you share Please Advise with a couple of friends, I’ll send you some sweet digital downloads (see below).

🗞 What We’re Reading

👉 Actionable Tip of the Week: The 5-Second Rule

Got 5 seconds? That's all you need to boost your landing page conversions. A study by Nielsen Norman Group found that users leave web pages in about 10-15 seconds.

Your mission: Hit ‘em with your value proposition in the first 5 seconds of a page load.

Try this: Write your main headline (see AI prompt below), then ask someone to glance at it for 5 seconds. Can they tell you what you're offering? If not, simplify.

AI Prompt: Generate 5 punchy, clear value propositions for a [your industry] company that can be understood in 5 seconds or less. Each should be no longer than 10 words.

 📱 Social Pulse: LinkedIn's New Video Carousels

LinkedIn is rolling out in-feed video carousels, tailored to each user based on their profile and activity. Tapping a video leads to a full-screen video feed.

Why You Should Care & What to Do:

-Boost Engagement: Video content typically outperforms static posts. Start creating short (30-60 second) LinkedIn-specific videos.

-Reach the Right Audience: AI-driven curation means better targeting. Tailor your content to your professional niche.

-New Ad Opportunities: Consider incorporating video into your LinkedIn ad strategy.

-Optimize for Silent Viewing: Many browse without sound. Use captions or text overlays.

-Test and Refine: Try different video types (how-tos, thought leadership) and closely monitor analytics to see what works best.

Remember, keep it value-driven.

📊 Data Point of the Week:

Gen Z spends more per capita than any other generation at the same age. Over the next six years, their per capita expenditure will grow the fastest, but from a low base. When they reach age 25, their mean and median spending per capita in the U.S will outpace prior generations. (NielsenIQ)

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