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How to deal with shiny object syndrome 👈

How to deal with shiny object syndrome 👈

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What to do About Shiny Object Syndrome in Your MarketingIt's easier than ever to be distracted by the "next thing" or what you should be "using."We're all guilty of it, especially in the marketing space. But here's the thing...SOS (shiny object syndrome) can completely derail a project and any momentum your team has built. We're not against a pivot or implementing new strategies, but it has to make sense.Here are a few ways to determine if you should go all-in on when SOS hits... Current goals: Remind yourself of current marketing goals. Are they still on track? Are they working? Are you happy with the results? Deep dive: If you determine your current strategy isn't working, don't fall victim to SOS (immediately). It might not fix the issue. Instead, get to the core of why your current strategy isn't working. The worth of a new idea: If you're going to commit to a new strategy, you need to ask yourself some simple questions - How much time do you want your team spending on "x" idea? What will you remove from their workload to accommodate the new idea? Break it down: If you're on the cusp of committing to a new idea, you need to know why it is or isn't a good fit. Do a full assessment on "x" idea including cost barriers, audience relevancy, long-term potential, etc. No matter what, SOS is gonna happen. Just make sure you're ready to ask 'why' before you take the leap.Dive deeper here.