Don't Miss This Vibe Marketing Masterclass

Plus - he did this in an hour!

February 25, 2026

The Economist
“Lightbulb”
Agency: BBDO

💡 Interactive
🧠 Innovative
⚡️ Inspiring

The Vibe Marketing Stack

You’ve heard of vibe coding, building software with AI without writing a line of code. Vibe marketing is the same idea applied to campaigns. But the marketers actually winning with it aren’t just prompting ChatGPT and hoping. They’ve built a system.

Here’s what that system looks like under the hood.

Think of an IDE (Integrated Development Environment) like Cursor as your marketing command center. It’s a code editor, but marketers are now using these same environments to research, write, design, and deploy entire campaigns without switching tabs or bouncing between tools. You don’t need to know how to code to use it.

What makes it powerful is the stack you build inside it.

MCP servers are connectors that give your AI agent real-time access to external tools.

  • Perplexity MCP for deep market research

  • Firecrawl for scraping competitor sites

  • Playwright for browser-based competitive intelligence

Stack a few of these and your AI isn’t working from stale training data anymore. It’s working from live, contextual information about your actual market.

Skills are custom instruction packages you write once and load on demand.

  • A positioning angles skill

  • A direct response copywriting skill

  • A landing page skill

  • A keyword research skill

Each one carries your expert judgment baked in, the last 10-20% that separates useful output from generic AI slop.

In a single session, growth marketer James Dickerson built a complete marketing funnel for a fictional AI agency: market research, positioning, landing page, lead magnet, programmatic video ads, SEO content pages and a paid traffic strategy.

One hour. One environment.

Everything connected.

Research first, always. Most people start prompting immediately. That’s where the slop comes from. An hour of deep research with Perplexity MCP loads the context that makes every downstream output sharper. The AI isn’t guessing. It knows.

You’re still the strategist. The IDE is the execution layer.

Build Your Vibe Marketing Environment

Cursor is a good starting point. It’s an AI-native code editor that works like any writing or design tool once you get oriented. Add a few MCP connections (Perplexity is the best starting point for marketers), load a skills library and you’ve got a system that can take a campaign from research to launch without leaving the environment.

Growth marketer James Dickerson built his skills library and released it publicly. Watch his full interview with Greg Isenberg to see the entire system built live from scratch, including live demos of the MCP stack, the positioning process and the full funnel build:

This is the infrastructure layer. Build it once. Use it on every campaign.