From Social Media to Interest Media

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From Social Media to Interest Media

Look, Gary Vaynerchuk is like marketing Marmite - you either love him or hate him.

But between the f-bombs and hustle talk, he's been eerily right about digital trends.

His latest take? Social media is dead. Welcome to the age of "interest media."

Here's what actually matters:

1. Followers Don't Matter Anymore: The game's changed. Your cousin's cat video can outperform Nike if it hits the right interest buttons.

2. Algorithms Chase Interests, Not Connections: TikTok doesn't care who you follow • Instagram's exploring tab is all interests • Even LinkedIn's showing you random expert posts

3. The New Playbook: • Create for interests, not audiences • Speak to niches, not masses • Focus on reactions, not reach

Why it works:

• People follow passions, not people

• Micro-communities drive engagement

• Value beats vanity metrics

Your 30-minute action plan:

1. List your audience's top 3 interests

2. Create content for those specific interests

3. Test on the platform where those interests thrive

Bottom line: Stop thinking about "social" media. Start thinking about what actually interests your audience.

Gary might be intense, but he's onto something here. And hey, at least we explained it without screaming or telling you to hustle harder.

Meet MiniSocial: Where Brands Get Real Content That Converts

Skip the polished ads. MiniSocial pairs you with micro-influencers who create authentic content your audience actually wants to see.

Why we're fans:

• Fully-managed UGC platform (no headaches)

• Access to creators who get your brand

• Ready-to-use content for all your channels

The secret sauce? They focus on micro-influencers with smaller, but more engaged followings. Because 10k passionate followers beat 100k scrollers any day.

Brands like DoorDash, Olipop, and Native trust them. Maybe you should too.

Start Creating with MiniSocial