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  • Google Just Turned Your Instagram Into an SEO Channel

Google Just Turned Your Instagram Into an SEO Channel

Plus - the free report you should set up today

July 16, 2026

Eric Guy, Founder of Center for Victory and President of Top Contractor School, reveals the behind-the-scenes stories of his unconventional path. From building impactful assessment tools to mastering the art of reading human behavior, you'll discover how he combined social work with business systems like EOS and Predictive Index to simplify leadership challenges and foster real-time problem-solving.

Google Search Console just added a new property type called platform properties.

You can now see how your Instagram, TikTok, X and YouTube posts perform IN Google Search.

Which search terms are leading people to your posts. Which ones are getting impressions. Which content is actually driving clicks from Search and Discover. All of it, for free, per platform.

Data only starts collecting from the moment you verify each account.

  • Open Google Search Console and click the property selector dropdown

  • Select Add property, then choose your platform: Instagram, TikTok, X or YouTube

  • Follow the verification prompts to authorize the connection

  • Repeat for every account you actively post on, each one needs its own property

  • Give it a few days, then check the Insights report for your top-performing posts and the Performance report for the exact queries driving traffic

If you don’t see this in your account yet, it’s coming. Google is rolling it out gradually.

Creator ad spend is projected to hit $44B in 2026 (up from $37B in 2025), Google's not the only one betting social is now a search surface.

Google Search Console

If you've been treating Search Console as "the thing our dev checks," this is your reason to log back in. It's already connected to your Google account, and setup is fast.

Google Search Console shows your page-level performance in Search, including AI Overview appearances, flags indexing issues, potential security problems, and it’s completely free. If you're not checking it monthly, start now.

If you are a brand or creator posting regularly on Instagram, TikTok, X or YouTube, especially if you've never had visibility into whether your content shows up in Search, use this tool.