Hashtags: Dead or different?

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• Instagram Previews Coming AI Video Elements

• X Touts Business Success in 2024 and Rising Opportunities

• LinkedIn’s Giving Users a Summary of Their Games Performance

• Threads Adds New Way to Re-Share Media While Crediting the Creator

The Great Hashtag Debate: Are They Dead or Just Different?

Social Media Today just dropped some spicy insights about hashtags in 2024, and it's time we had a real talk about those little pound signs.

Here's what's actually going on:

1. The Algorithms Got Smarter: Modern AI can figure out what your post is about without hashtags. Wild, right? LinkedIn and X are straight up telling us they don't need them anymore.

2. Platform by Platform Breakdown: • X (Twitter): Elon says stop using them • Instagram: Mosseri confirms they don't boost reach • LinkedIn: No impact on post distribution • Threads: Limited to one tag (and maybe that's enough)

3. The Plot Twist: While hashtags might not boost reach anymore, they're still useful for: • Building community • Organizing conversations • Creating branded movements

Why it matters:

• Stop wasting time on hashtag research

• Focus on content quality instead

• Use tags strategically, not desperately

Your 30-minute action plan:

1. Audit your top-performing posts

2. Test some posts without hashtags

3. Track engagement differences

Bottom line: Hashtags aren't dead, but they've evolved from a discovery tool to a community builder. Read the full article here.

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