Hook, Hurt, and Heal

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• Threads Adds New Way to Re-Share Media While Crediting the Creator

The Million-Dollar UGC Formula: Hook, Hurt, Heal

Let's break down the three-part framework that can help you turn casual scrollers into customers.

1. The Hook (First 3 Seconds): • "I almost threw away $300 worth of skincare..." • "The weird sock hack that fixed my back pain..." • "What dermatologists don't tell you about..."

2. The Hurt (The Problem): • Agitate the pain point • Share a personal struggle • Make it relatable AF Example: "After trying 7 different meal services and wasting hundreds on spoiled groceries..."

3. The Heal (Your Solution): • Introduce your product naturally • Show it in action • Highlight the transformation

Why it works:

• Hooks stop the scroll

• Problems create emotional connection

• Solutions feel like relief, not sales

Your 30-minute action plan:

1. Write 5 hook variations

2. List 3 specific customer pain points

3. Film one test video using this format

Here's a video script template: "[Hook] Found out I was doing all wrong... [Hurt] Wasted months and __ dollars before realizing... [Heal] Then I discovered [product]. Here's how it works..."

The best UGC doesn't feel like an ad. It feels like that friend who always knows about the cool stuff first.

Give it a shot and see how those conversion rates cook.

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