How to Create Content That Converts

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Supercharge Your Sales with Content That Actually Converts

Ever feel like your content and sales teams are speaking different languages?

Let's bridge that gap and turn your content into a sales magnet.

Here's your playbook for creating content that your sales team will actually use:

1. Align with the Sales Funnel: Map each piece of content to a specific stage (awareness, consideration, decision).

2. Create Battle Cards: Develop one-pagers summarizing key benefits, FAQs, and competitor comparisons.

3. Craft Customer-Centric Case Studies: Focus on specific problems solved and quantifiable results achieved.

Why it works:

• Sales teams can quickly find relevant content for each prospect

• Addresses common objections proactively

• Provides social proof through real-world examples

Implementation steps: a) Interview your top-performing sales reps about common customer questions b) Audit existing content and categorize by funnel stage c) Identify gaps and create a content calendar to fill them d) Develop a shared system for easy content access (e.g., shared drive, content management system)

Pro tip: Set up monthly meetings between content and sales teams to ensure ongoing alignment and gather feedback on content effectiveness.

Your move: Choose one high-performing blog post. Transform it into a sales-ready format (e.g., battle card or short case study) this week. Share with your sales team and track how often it's used in the next month.

🤖 AI Prompt:

You're a content strategist tasked with aligning marketing content with sales needs. Generate a plan to make content more useful for the sales team:

1. List 5 types of content that directly support different stages of the sales funnel

2. Suggest 3 ways to gather insights from the sales team about customer pain points

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