How to crush the holiday season

• Instagram Announces Halloween-Themed Activations

• Snapchat Adds Halloween Lenses, ‘Footsteps’ on Snap Map

• Bluesky Reaches 13M Users, Announces New Funding

Holiday Marketing Prep: Your Guide to Crushing Q4

Time to deck the halls with ROI! Here's your pre-season game plan:

1. Build Your Contact Empire Now

• 65% of BFCM orders in 2023 came from new customers

• Create irresistible landing pages for sign-ups

• Sweeten the deal with subscriber-only perks

2. Get Your Data House in Order

• Organize those precious customer insights

• Segment like your revenue depends on it (because it does)

• Tag contacts based on behavior and interests

3. Let Automation Do the Heavy Lifting

• Set up welcome sequences that wow

• Create abandoned cart recovery flows

• Build re-engagement campaigns for sleepy subscribers

4. Level Up Your Marketing Arsenal

• Add SMS to your holiday toolbox

• A/B test everything (seriously, everything)

• Leverage AI for content creation when time gets tight

Why it works:

1. Maximizes impact during peak shopping season

2. Gets you ahead of the holiday chaos

3. Saves your sanity when things get hectic

Your 30-minute action plan:

• Audit your current contact collection points

• Draft one killer automation sequence

• Create three holiday-specific segments

Pro tip: Start with your highest-value customer segment and work backward. These folks are your holiday marketing MVPs. If you need an assist with anything listed above, don’t hesitate to hit us up.

Want to dive deeper? Check out the full article here.

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