How to Navigate the SEO Chaos

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Navigate the SEO Chaos: HubSpot's Senior Director Spills the Tea

Think SEO is dead? Think again. HubSpot's Aja Frost has some fresh takes on riding the algorithm rollercoaster. Here's what's actually working in 2024:

1. AI is Your Sidekick, Not Your Replacement: Don't let AI take the wheel. Use it for research and outlines, but keep the creative magic in human hands. Think of yourself as Batman and AI as Robin.

2. Level Up Beyond Basic Info: Remember when everyone was freaking out about voice search? Yeah, that didn't kill SEO. Focus on complex, nuanced content that AI can't replicate. Save the "what is" posts for the bots.

3. Show Your Expertise (For Real) Writing: "I'm an expert" doesn't make it true. Share real stories, link to your work, and prove why you're the go-to voice in your space. Show, don't tell.

4. Diversify Your Traffic Portfolio: Don't put all your eggs in Google's basket. HubSpot's crushing it on YouTube and with micro apps. Find your unique traffic mix.

5. No Channel is Dead (If You're Smart): Search, podcasts, email – they all still work if you know your audience. Stop chasing trends and start understanding your people.

Why it matters:

• SEO isn't dying, it's evolving

• Multiple channels = multiple wins

• Human expertise still trumps AI

Want the full scoop from Aja? Dive deeper at HubSpot.

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