I'll do one. Don't be like Frank.

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Minute Maid vintage Olympics print ad.

Easy & Effective Digital Marketing TipsThere are a helluva a lot of marketing tips on the interwebs. It's easy to get overwhelmed. To save yourself a headache, don't try tackling all of the things at once. Instead, try implementing some of the tips below (slow and steady).   Set one to two SMART marketing objectives for the year: Get real specific with what your goals are and how you're measuring them.  Track the right KPIs: 'The GPS for your marketing are your KPIs.' You can track KPIs for days, but make sure you're tracking the right ones. Vanity metrics aren't worth your time.  Design a simple and logical website structure: Ahrefs recommends that most of your website pages should be no more than four clicks from the homepage. The search algorithm will thank you.   Create a clear positioning statement for your business: Understand who your customers are, list your competitors, figure out what makes you unique, and find a target market that cares.  Target low-competition topics: Ranking for high-value keywords can take a long time, which is why you should be targeting low-competition keywords in the meantime. Check out this video from Ahrefs on how to find them.  Build an email list: Email wins all day long. Why? Because you own the audience. Stop delaying and start building your email list today.   “Steal” your competitors’ keywords: Ahrefs' has a nifty little tool called the Site Explorer. All you have to do is enter a competitor's domain and it'll show you their top articles and keywords.   Create a versus page: Everyone is looking for the best deal out there. Show your visitors what they can expect from you versus your competitors (on a webpage). It could be a price breakdown, quality breakdown, etc.  Run ads on other platforms: Facebook, IG, and Google Ads reign supreme when it comes to paid advertising. Don't forget about YouTube, Twitter, Quora and TikTok though. If your target market is on these platforms, consider palcing some ads.We just threw a lot at you there. And guess what? There's more. Check out this awesome resource from Ahrefs. 

Today's Challenge

Tackle one thing above today (or this week). Just one though. Don't be like 'Frank the Tank.'

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