Improve Your Email Marketing Right Now

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Ready to stop being the spam folder's best friend?

Let's dial in your email marketing with these rapid-fire do's and don'ts:

Do:

1. Personalize beyond "Hey [First Name]"

2. Segment your list like your life depends on it

3. A/B test everything (yes, even that)

4. Craft subject lines that make fingers itch to click

5. Make your CTAs pop (try to have 1 CTA per email)

6. Optimize for mobile (because who uses computers anymore?)

7. Clean your list regularly (like your fridge, but more often)

Don't:

1. Buy email lists (seriously, just don't)

2. Send without permission (unless you enjoy legal headaches)

3. Forget to proofread

4. Overdo it with images (keep images to less than 200kb)

5. Ignore your analytics (they're trying to tell you something)

6. Use no-reply email addresses (it's not 1999)

7. Forget to test across different email clients (Outlook, we're looking at you)

8. Blast your entire list with every email (spray and pray does not work)

Why it works:

• Quick, actionable tips you can implement faster than you can say "unsubscribe"

• Addresses common pitfalls that even seasoned marketers fall into

• Balances best practices with common mistakes to avoid

Your move: Pick three "do's" you're not currently doing and three "don'ts" you might be guilty of. Implement the changes in your next email campaign. Track your open rates, click-through rates, and unsubscribe rates to measure the impact.

Remember, great email marketing is like a good party - invite the right people, make it entertaining, and don't overstay your welcome. Big fan of the ‘Irish Goodbye’.

🤖 AI Prompt:

Analyze my recent email campaigns and suggest improvements based on these do's and don'ts: personalized greetings, list segmentation, A/B testing, subject line optimization, CTA design, mobile optimization, and list hygiene.

Highlight any areas where I'm falling into common email marketing mistakes, like overloading on images, using no-reply addresses, or failing to test across email clients. Provide suggestions for enhancing open rates, click-through rates, and reducing unsubscribes.

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