Instagram's 2025 Gameplan

• Chinese Officials Consider Elon Musk Takeover of TikTok US

• Snapchat Pledges $5 Million in Aid for Los Angeles Fires

• WhatsApp Adds More Video Effects, Improved Reactions UI

• Meta Implements First Elements of Community Notes

Instagram's 2025 Gameplan

Instagram's chief Adam Mosseri just dropped their 2025 priorities. Here’s what you need to know:

1. Original Content is King (Again): • Small creators getting algorithmic love • Aggregator accounts getting demoted • AI content counts as "original" (for now)

2. DMs are the New Feed: • Private sharing > public engagement • Message sharing beats feed metrics • Notes and private sharing features expanding

3. The Numbers That Actually Matter: • Forget vanity metrics • Focus on share counts

Why this matters:

• Your old metrics might be lying to you

• Private sharing is the new viral

• Small creators have a real shot

Your 30-minute action plan:

1. Audit your original content ratio

2. Make content worth messaging about

3. Focus on shareability over likes

Pro tip: Want people to share your content? Research shows three emotions drive sharing:

• Pleasure (make 'em feel good)

• Arousal (get 'em excited)

• Dominance (make 'em feel in control)

Dive deeper here.

While everyone else is playing it safe, this Portland design studio is making waves by doing things differently.

Meet LEAGUES:

Why we dig them:

• Experimental design that actually works

• Fresh take on outdoor and music industry design

What makes them special: They actually care about what they make. Plus, their best work comes from clients who trust the process and aren't afraid to push back. No first-draft-is-perfect BS here.

Perfect for:

• Brands ready to stand out

• Those tired of cookie-cutter design

• Anyone wanting their outdoor brand to feel authentic

Ready to make something different?

[Start a Project with LEAGUES]

P.S. Based in Portland, but they work with cool brands everywhere.