LinkedIn Just Told You Which Posts Are Actually Working

Tim Nolan, General Manager at Data Science Automation, shares his journey from biomedical engineering to his current role, revealing a unique approach to tackling complex challenges in automation, data science, and AI, even within high-stakes medical devices. His story is about technical mastery and building innovative solutions in regulated environments, leveraging AI for automation, and navigating strategic growth during mergers and acquisitions.

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Check This Number Before Your Next LinkedIn Post

LinkedIn started splitting your reach into two numbers: in-network and out-of-network. In-network is people who already follow you. Out-of-network is everyone else the algorithm decided to show your post to.

Is your content strategy working? Or are you mainly showing up to existing contacts? Not that that’s a bad thing, but you want your posts finding new followers.

Try this:

• 📊 Find the metric. Go to any post, click the analytics icon and look for the in-network/out-of-network breakdown under reach.

• 📝 Pull your last 5-10 posts. Compare numbers and look for patterns.

• 📈 Know the benchmark. Anything under 20-25% out-of-network means you're mostly talking to people who already know you.

• 🎠 Sort by format. Compare text-only posts vs. carousels vs. posts with a poll or question in the first line. The format with the highest out-of-network percentage is overall better than the one with the most likes.

• 🪝 Fix the hook. Out-of-network reach is decided fast, usually in the first 1-2 lines. If your out-of-network number is low across the board, rewrite your openers to ask a question or make a claim.

• ✅ Re-test monthly. The algorithm shifts. What earned you 40% one month might look totally different a few months down the line.

Optimize and find new eyes. 👀 

AuthoredUp

If you're posting on LinkedIn regularly, you need more than LinkedIn's native analytics tab to spot patterns.

AuthoredUp is a content and analytics tool that lives right inside LinkedIn's compose window as a Chrome extension.

• Editor: formatting (bold, italic, emojis), hook and CTA templates, readability grading, live preview before you publish

• Drafts & Calendar: save ideas, schedule posts, plan content across a calendar view

• Analytics & Dashboard: impressions, engagement, growth timeline, best times to post, follower growth tied to specific posts, and a breakdown of which formats/lengths perform best

• Team features: company page posting, team analytics, shared draft collaboration

• and more…

TRY IT NOW