Master the Social Media Link Game

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Master the Social Media Link Game: Platform-by-Platform Guide

Time to decode which platforms are secretly punishing your links. Here's your cheat sheet to winning the external link battle.

Platform Breakdown:

1. Facebook

• Reality check: 95% of feed posts don't include external links

• Not officially penalized, but organic reach is dropping

• Pro tip: Focus on native content, use links sparingly

2. Instagram & TikTok

• Instagram: Links work in Stories, dead in captions

• TikTok: Bio links only (unless you're selling on TikTok Shop)

• Strategy: Drive traffic through profile links, not content

3. X (Twitter) & LinkedIn

• X openly admits to limiting link reach

• LinkedIn shrinks unpaid link previews

• Workaround: Build engagement first, drop link in comments

Why it matters:

• Social platforms want to keep users in-app

• Link strategy needs platform-specific approach

• Native content is winning the algorithm game

Your 30-minute action plan:

1. Audit your link performance across platforms

2. Identify which channels drive actual traffic

3. Adapt content strategy for each platform

Pro tip: Test posting your content natively first, then adding links in the first comment. Track engagement differences.

Source: Based on insights from Social Media Today's platform analysis.

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