Nurture Your Way Back to Conversion

Plus - the engagement platform you need to meet

March 25, 2026

Adam Kunes used to write this newsletter and we couldn’t be happier he sat down with Chris to chat past ventures, lessons learned and the gap he filled in the market with the creation of his Dad Day brand. Adam shares candid insights on balancing creator chaos with authenticity, leveraging AI effectively and cultivating community. Tune in.

Closed doesn't mean gone.

A lead didn't convert. At that time!

Budget got cut. Leadership said not now. They went with a competitor and it didn't work out. These aren't dead leads. They're leads with an expiration date that hasn't hit yet.

Your to-do this week: go back.

You already paid to acquire them. The hard part is done. Now set up a system that brings them back in without you having to think about it.

Here's how to start:

1. Know why you lost it. Pull your closed lost deals and look at the reasons. Bad timing. No budget. Competitor won. Can't fix what you don't understand. Tag them clearly in your CRM as this data is the foundation of everything that comes next.

2. Build a workflow around the reason. Not a generic email. A targeted one.

  • Wrong time? Set a 90-day sequence. Send an industry update, a new resource, give them a reason to come back.

  • No budget? Is there a lower entry point? Can you send an ROI calculator that makes the case for them?

  • Competitor won? Stay visible. When it doesn't work out over there, you want to be the first name they remember.

Automate it. Whether you're in HubSpot, ActiveCampaign or any CRM with marketing automation, build the workflows so the right message goes out without you even having to think about it.

3. Track what's working. Who is opening, clicking, responding?

Review site visits, content downloads, replies, social follows. Track how many of these nurtured leads come back into the pipeline. Specific closed lost reasons will have higher re-conversion rates than others.

Learn what works.

Adjust.

And keep adjusting.

Generating new leads is great.

Nurturing the leads you worked to get, is also great.

Go find your closed lost list. It's way more valuable than you think.

Stop guessing. Start timing. Apollo.io

Your closed lost workflow is only as good as the data behind it.

Apollo tells you when those leads are back in buying mode, job changes, intent signals, company research spikes, so you're not just emailing on a timer. You're showing up right when the window opens.

🔍 Intent signals that flag who's researching right now
📋 Auto-enrichment so stale CRM data stops killing your deliverability
🔗 Native HubSpot + Salesforce sync

Free tier to start. No excuses.

Some products and services we mention are ones we personally use and love. Occasionally, we may earn a small affiliate commission if you purchase through our links. It helps support the work that goes into Please Advise.