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How to Crush the Organic Content Game

How to Crush the Organic Content Game

And Key Plays to Steal

Adam Kunes
September 18, 2024

I’m a week into the Beehiiv switch and Please Advise acquisition. I really appreciate all the positive feedback so far as I make minor tweaks. Keep it coming!

🔥 Marketing Playbook: How Olipop Fizzes Past $200M With Organic Content

Olipop is shaking up the soda industry with their healthy alternative to traditional fizzy drinks.

Think gut-friendly prebiotics, plant fiber, and botanicals in flavors like Vintage Cola and Root Beer. It's soda, but make it wellness.

Now, let's pop the top on their growth strategy:

2021 Revenue: $31M
2023 Revenue: $200M
Secret Ingredient: Re-allocating paid media budget to organic content

The Playbook:

Organic Content is King: Olipop went all-in on creating authentic brand voice through blog posts, social media, and storytelling.
Creator Collaborations: They tapped into micro-influencers who genuinely loved the product, turning ads into friend recommendations.
Long-Term Partnerships: Olipop chose creators aligned with their brand values, building trust and authenticity.

Key Plays to Steal:

Lead with Value: Educate your audience about your product's benefits, not just features.
Micro > Macro: Partner with smaller, engaged audiences for stronger connections.
Consistency is Key: Build long-term relationships with creators, not one-off campaigns.

🔥 Your Next Move

Content Shift: Take your top-performing product ad. Rewrite it as an educational post about a problem your product solves. Example: Instead of "Buy our probiotic soda," try "5 Ways to Improve Gut Health (Tip 3: Drink This)."

Micro-Influencer Collab: Find a micro-influencer (10K-50K followers) who's mentioned your product or a similar one. Offer them a month's supply in exchange for 3 authentic posts about their experience. No script, just real feedback.

Long-Term Partnership: Identify a creator who embodies your brand values. Propose a 6-month partnership with monthly unboxings, behind-the-scenes content, and input on a limited edition product or flavor.

Education-First Email: Revamp your welcome email series. Instead of pushing sales, offer a free mini-course related to your product's benefits. For Olipop, it could be "5-Day Gut Health Challenge." Need help with email? We got you.

💡 AI Prompt for Marketers:

"Generate 3 low-cost, high-impact marketing tactics for a direct-to-consumer brand. For each tactic, provide a brief implementation step and one key metric to measure its effectiveness."

🔧 Tool: Infography — From Blog to Infographic

🎯 What it does:

Infography uses AI to transform your blog posts into visually stunning, shareable infographics, simplifying complex information and boosting engagement.

💡 Why it's cool:

Automatically converts text-heavy content into eye-catching visuals
Increases content shareability and social media engagement
Saves time and resources on graphic design

🚀 How it works:

Paste your blog post URL or content
Choose your preferred style and color scheme
Let AI work its magic and generate your infographic
Customize and download your new visual content

🔥 Hot tip: Start by converting your top-performing blog posts into infographics. Share these on Pinterest and LinkedIn for maximum reach!

Ready to transform your blogs into viral visuals? Give Infography a try.

P.S. Infography offers 3 free infographics to new users. No credit card required.

Whenever you're ready, there are 2 ways we can help:

1) Partner with That’s Crisp: Just like Please Advise was built to offer marketers actionable advice without the fluff, That’s Crisp focuses on delivering real, measurable results. We specialize in multi-channel strategies—Facebook, Google Ads, newsletters, and more. But we don’t stop there. We execute every step of the way, working alongside you to scale your marketing efforts.

💬 Interested in scaling? Whether it’s optimizing your ad campaigns, revamping your email marketing, or building an audience that actually converts, book a call here.

2) Sponsor Please Advise:
With a highly engaged audience of over 15,000 subscribers, Please Advise is the perfect platform for your brand to reach top-tier marketers actively seeking actionable marketing insights. Book a spot here.