Platform-Specific: Your socials, their algorithm

3 billion impressions in 12 months. 4.5 million new subscribers. How did Alex Hormozi do it? Three hours of your time. Top lessons learned in building a personal brand. Worth the watch.

• TikTok Partners with Cameo on Custom Videos

• Report Shows Document Posts on LinkedIn See More Engagement

• YouTube Experiments with TV-Style Channels for CTV Viewing

Share on socials with intention.

Just repurpose your content is some of the worst advice we’ve ever heard.

Sure, technically you can post the same video everywhere. Doesn't mean you should.

Every platform has its own vibe and when you ignore that, so does your audience.

TikTok and YouTube.

Trends and hooks vs. long-form and episodic. Have fun and showcase personality on TikTok. Use YouTube for the deep dives. TikTok entertains. YouTube educates.

If time is your thief? Start small. If you have 15 seconds and a smartphone, you have a YouTube Short.

Instagram and LinkedIn.

Visuals and behind-the-scenes vs. lessons and data-driven content. Share that company retreat or ‘making of’ video on Reels, but tell the story on LinkedIn.
Instagram inspires. LinkedIn is for insights.

Need an idea? Post about your Q1 wins with actual, relatable content. A quick top 5 highlights video on Reels and a longer story narrative on LinkedIn.

Community and Conversation.

Use all of your platforms to ask questions and interact. Partner with niche creators that align with your values for partnerships that build your brand. Be a part of conversations. You can’t create content that connects if you don’t know what people want. Ask them.

Don’t know where to start? Think about the influencers you follow personally. Are they a fit for your brand? Especially local influencers. Reach out.

People and Passion.

AI slop < Personal stories.

“In today’s digital landscape,” it’s important to review vs.Six months ago we made a decision that impacted our entire social game.

Not a strong writer? Use AI to polish, but try writing the first draft on your own. You might surprise yourself.

Quality over quantity.
Specificity over scale.
One great story beats 30 recycled takes.

Pick two platforms and really learn their language. Show up like you belong there consistently for the next few weeks. Watch the results. And tell us how it went!

Metricool.

Part content calendar, part analytics dashboard, part competitive intelligence tool.

📆 Plan everything across every major platform in one place.
⏰ Analyze your audience's behavior and when your people are actually online.
🔍 Plug into any competitor's handle and see what's working for them.
#️⃣ Get hashtag suggestions based on current search volume.
📊 Look at a real-time analytics dashboard on one screen, all your platforms.

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