What should I post?

Social media and email marketing tips and how to do it

Author

Adam Kunes
September 16, 2024

In partnership with

1️⃣ Social Media Hack: The 5-3-2 Rule

Struggling with what to post?

Try this:

  • 5 posts with curated content from others

  • 3 posts of your own informative content

  • 2 personal posts that humanize your brand

Why it works: It adds variety and keeps your feed from being too self-promotional.

Stuck on ideas? Use the AI prompt below.

2️⃣ Email Marketing Tip: The "P.S. Power Play

Boost your email click-through rates in 2 minutes:

Try this:

  1. Add a P.S. to your next email

  2. Include your most compelling call-to-action here

  3. Keep it short, punchy, and benefit-focused

Example: P.S. Tired of low open rates? Our free subject line guide has helped marketers boost opens by 27%. Grab it here!

Why it works: People often skim emails but almost always read the P.S.

In the wild: Sticker Mule

Wanna get real crazy? Make the P.S. bold.

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 🤖 AI Prompt: The 5-3-2 Rule

Create a week's worth of social media content following the 5-3-2 rule for a [your industry] business.

Include:

  • 5 curated content ideas with engaging captions 3 original content ideas with captions 2 personal/behind-the-scenes content ideas with captions

  • For each post, suggest an appropriate emoji and hashtag. Keep the tone [your brand's tone - e.g., professional, friendly, humorous] and ensure all content aligns with [your key product/service] promotion."

📊 Data Vibes:

In 2023, 30% of annual retail sales occurred in the last two months of the year, with online sales seeing a 3.5% year-over-year increase during the holiday season. (Source: National Retail Federation, 2023)

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