Are you for reel right now?

Hertz Vintage Christmas Print Ad.

IG Reels Hot TakeAdam Mosseri, the CEO of Instagram, admitted that Reels are “still quite far behind” in the short-form video space – specifically when compared to TikTok. As we look to 2022, the folks at Later.com gave their predictions on IG Reels.Check 'em out...  Reels algorithm: The algo is always changing it seems. Expect nothing less with Reels. Keep an eye out for more personalization and diversification of videos you're being served. Reels shopping: It's gonna 'pop' off for brands and creators. Watch for "the product sticker where brands can tag products from their shop directly on the video" to be further streamlined during the checkout process. Front and center: We could see a "reels-first format," which will shift how we use IG. By doing so, brands will need to be more strategic with campaign launches and community building.  Reels aesthetic: IG Reels has a better vibe (in our opinion) than TikTok. It's not as noisy. Users have become accustomed to a more 'curated' feel across all types of content on IG. Look for brands and creators to double down on that vibe. Reels vs. TikTok: There will likely be a departure in the apples-to-apples comparison between Reels and TikTok. Reels will likely begin to come into its own throughout 2022.Dive deeper here. 

Today's Challenge

Start thinking about Reels as we approach the New Year. Does it make sense to add them to your content strategy? 

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