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April 28, 2016

The latest from Top Hat IMC.

By Pamela Butler on Apr 27, 2016 05:05 pm

Branding isn’t just a logo or slogan. It’s a force with some specific jobs to do. Branding is a company’s way of life that has a greater purpose than being just the “visual face” of an organization. When practiced to its full vision, branding performs four specific core functions: To differentiate your organization from those in your […]

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