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April 20, 2016

The latest from Top Hat IMC.

By Pamela Butler on Apr 19, 2016 10:00 pm

Branding isn’t just a logo, slogan or witty line of copy. It’s an organization’s way of life. “Brand” is one of those words that can be confusing. Everyone knows they need one, but in the journey to uncover what a brand actually is—especially to leverage that knowledge to build one—it can get convoluted. So what’s a […]

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