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By Ben Butler on Dec 31, 2015 10:45 am

A fun, feel-good buddy cop flick starring Mark Wahlberg and Will Ferrell has quite a few important marketing lessons to teach us. *Spoiler alerts ahead if you haven’t seen the movie.* It seems like every marketing-ish agency puts out a sweet little post dedicated to what-to-do or what not-to-do in the New Year. Naturally, I

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Ben Butler

Ben Butler is the founder of Top Hat IMC—a fully integrated marketing communications (IMC) firm in Pittsburgh that helps clients understand their ideal customers and embrace that knowledge to build compelling brands, digital destinations and laser-focused communications strategies.

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