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April 12, 2016

The latest from Top Hat IMC.

By Pamela Butler on Apr 12, 2016 11:55 am

Is your brand name your biggest downfall? It very well could be, and it’s easier than you think to figure out. Shakespeare once said, “Would a rose by any other name smell as sweet?” Meaning, a name carries more than it’s alphabetic qualities and a pronunciation. Your brand name should be significant, relevant to who […]

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