Should you build your personal brand?

• Meta Announces New Measures to Combat Sextortion Scammers

• How the TikTok Algorithm Works

• ChatGPT Comes to Windows

• Apple says support for redeeming rewards with more partners is coming to Apple Pay

Master the Art of Personal Branding in 4 Steps

It’s 2024. Everyone is building their ‘own’ brand whether you’re a company person or not.

If your personal branding feels flat, here’s how to turn it around:

1. Start Small and Stay Consistent: Your brand won’t build itself. Set a schedule and stick to it, even if it's just one post a week.

2. Use Repeatable Frameworks: Instead of overthinking content, answer simple questions like: What’s a common challenge in your industry? Share lessons from failures, or offer 5-10 actionable tips on a topic your audience cares about.

3. Storytelling Sells: Wrap your message in a compelling story. For instance, instead of “always meet deadlines,” tell a story about when missing one cost you a big deal. Let your audience connect with your vulnerability and learn from your mistakes.

4. Batch and Schedule: Dedicate a few hours a week to creating multiple posts. Use tools like Buffer or Hootsuite to schedule these for consistent posting.

Why it works: Consistency builds trust. Stories foster connection. Simple, repeatable frameworks reduce stress.

Your 30-minute action plan:

• Identify 3 key lessons you've learned this year

• Draft short, story-based posts for each lesson

• Use a scheduling tool to plan your posts for the next week

Want to dive deeper into personal branding? Check out Copyblogger.

Where AI turns ideas into prototypes, plans, briefs and more with Miro 2.0

Seamlessly move from unstructured to structured work in one AI-powered workspace. Turn sticky notes into a clean, formatted document, visualize project data in tables and timelines with a click, and use AI to create prototypes from ideas in seconds.

Try it now