The AI Effect on Search Engines

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The AI Overview and the Rise of GEO

Has your search felt a little upside down lately? Instead of a list of results, you’re presented with an AI overview, which if you didn’t know, is compiled from multiple web sources, a summary of sorts.

What’s the impact?
✔️ Less clicks on top search results
✔️ Less organic traffic to your site

Enter, Generative Engine Optimization (GEO)

You not only need to optimize your content for ranking in search results, but now for being cited within AI-generated answers. How do you do that?

Here’s 5 tips to get started:

1. Organize your content. It’s not all about keywords anymore. GEO wants clarity and structure to your content. Focus on short paragraphs, clear headers, Q and A’s and creating self contained sections.

2. Cite your sources. Link to high-quality sites, use stats and data, add expert quotes and try to show recent information.

3. Develop the right language. Write how people talk, answer questions completely, create how and why based content and keep the tone conversational.

4. Use social media. Generative AI uses signals from social media to rank and index content. Write articles on LinkedIn, get involved on Reddit, share in forums and create content for which your followers are already searching.

5. Monitor your AI visibility. Use tools like HubSpot's AI Search Grader, check your own results when asking ChatGPT or Gemini key info and review which content is performing best so you can better analyze your next move.

SEO + GEO = Results.

Grades You Need To See

Introducing HubSpot’s AEO (Answer Engine Optimization) Grader

Find out how answer engines like ChatGPT, Perplexity and Gemini are interpreting your brand. And it’s free!

📈 See how you stack up against your competition. AEO grades your brand as a Leader, Challenger or Niche player. Find out often your brand is coming up in AI-generated responses and if anyone else is doing it better, learn why it’s happening.

🎬️ Find out the recurring roles your brand is playing across AI responses. General Brand Sentiment, Contextual Brand Sentiment or Source-Based Sentiment. Better understand your narrative patterns.

📊 Get analysis of your brand’s current AI visibility and learn about opportunities and content gaps for better results. Build a strategy from this data.

👓️ Evaluate the quality of sources that answer engines reference when mentioning your brand. Identify information gaps and adjust.

A full brand assessment is just a click away.

TRY IT NOW.