The golden age of paid ads

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The Golden Age of Paid Advertising

James de Feu, head of paid ads at Zapier was recently interviewed by Hubspot and…

He believes the golden age of paid advertising is over. We feel that James.

But don't panic - he's got some fresh insights to share:

1. Embrace Influencer Marketing • Allocate a significant portion of your budget to influencers (de Feu suggests 40%) • Look beyond B2C - B2B influencers are the next big thing
   

2. Master the Art of Storytelling • Move beyond siloed experiences in paid ads • Focus on creating narratives that resonate with your audience • Use customer pain points to craft compelling stories
   

3. Adapt to Rapid Changes • Stay on top of industry shifts to avoid wasting money • Experiment with AI for personalization in both asset creation and audience targeting • Think high-intent, targeted content rather than generic ads

Why it matters:

• Traditional paid ads are losing effectiveness

• Storytelling and influencer partnerships offer new avenues for engagement

• AI and personalization are reshaping the advertising landscape

Your 30-minute action plan:

1. Audit your current ad spend allocation

2. Identify potential B2B influencers in your industry

3. Draft a customer story that highlights your solution to a common pain point

Remember, the future of advertising is about targeted, personalized experiences that tell a compelling story. Dive deeper here.

Self-driving bookkeeping. Accounting software that does the work for you. AI is getting wild y’all. Buckle up.

Check it out.