The Nano Creator Effect

Plus - the platform that finds creators for you

September 16, 2026

1,000 to 10,000 followers: Meet the Nano influencer

Nano influencers tend to outperform bigger names with a larger following on everything from engagement rate to cost per conversion. Why? It has a lot to do with trust. Next time you want to work with an influencer (or if this is brand new territory for you), start small and start here:

  1. Think about the creators you already follow. If you see DM for collabs, you know they are open to working with brands. Start the conversation.

  2. If the fit is right, get a contract in place. At the minimum, it should include compensation information, usage rights, deliverables and deadlines.

  3. Develop a creative brief outlining specifics. Hashtags to use, tags, collab partners? Work collaboratively with your creator on ideas.

  4. Track results. Use unique promo codes or a UTM link per creator so you can identify the actual impact.

97% of CMOs say they're increasing creator marketing budgets in 2026, ranking it above paid social and paid search (LTK/Northwestern University, CMO Creator Marketing Study).

In other news, in case you missed our latest podcast episode, check out Shannon’s interview below.

Most CRM problems are not software problems. They are people, process, and adoption problems. Dr. Shannon J. Gregg, President of Cloud Adoption Solutions, Salesforce consultant, sales productivity speaker, and author of It’s About Time, breaks down why even the best platforms fall apart when teams skip user input, chase shiny features or force the wrong tool into the wrong job.

Modash

Modash is a creator discovery and analytics platform. Search by niche, follower range, engagement rate and audience location, and pull real performance data.

✅ Database of 250+ million profiles across Instagram, TikTok and YouTube
✅ Fake follower detection
✅ Automatic content collection
✅ Payments built into platform
✅ Pricing plans