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- The Power of Story
The Power of Story
Plus - answer these five burning questions


John West
“Wave”
Agency: Leo Burnett, 2004
📖 Create an ad. Develop a visual.
🌊 Show the can. Make a wave.
🧠 Forgettable. Memorable.

TikTok Adds AI Assistance Tools For Creators
YouTube Provides Opt-Out For Livestream Leaderboards
Reddit Partners with G2 To Help Software Brands Reach Users

The Five Burning Questions
To craft an authentic story for your brand, start with answering these five questions. It sounds simple, but results from reflection are always impactful. Repeat this exercise when circumstances affecting your company change.
📕 What is your business purpose/problem you solve?
📕 What is the market need or opportunity for what you provide?
📕 What is your position in the market? (leader, underdog)
📕 What is the best communication channels to reach your prospects?
📕 What is your call to action? (first step for a customer/client)
Humans love stories. Are you telling yours?

From Grammarly to Superhuman
You’ve heard of Grammarly and most likely you’ve used it for editing. Just this month the company rebranded to Superhuman with a bigger focus on AI integration. They’ve added a team of AI agents to help automate tasks, write, research, schedule and more.
Key Updates:
👄 Multi-lingual support. AI writing assistance (grammar/spelling, rewrites, translation) in Spanish, French, German, Portuguese and Italian.
✏️ Advanced AI suggestions. Related to sentence structure, tone detection and writing style.
✔️ Enhanced Plagiarism Checker: Scanning a wider range of sources and offering better suggestions for proper citation and paraphrasing.
Here’s a blog with all the details