How to think outside the box with video...

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Creative Ways for B2B Brands to Leverage VideoAre you in the B2B space? If yes, let's start thinking outside of the B2B box. ...especially when it comes to video because we all know that videos crush. Here are a few creative ways for B2B brands to use video:  Add a video to your 404 page: If you've hit a 404 error page, there's a good chance you're bouncing (literally). 404 pages are inevitable, so why not get creative with it like Impact does with a looping video on their page.   Add video to your 'thank you' confirmation pages: If you want to wow some folks, consider adding a video to your 'signup' confirmation pages. It's a great way to put a human touch on your brand.  Video for email unsubscribes: People are going to unsubscribe from your emails. That's just a fact. Why not have some fun with the unsubscribe process. Check out how HubSpot does it here.  Employee intro videos for email: 'If you’re on a sales or customer success team, adding a video to your email signature is a terrific way to further connect with your customers.' It's all about engaging your customers in a creative way. They'll appreciate it.Dive deeper here.

Today's Challenge

Whether you're in the B2B space or not, we recommend spending some time on this resource from Wistia. They show some great examples of how to connect and engage through video. 

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