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Today, we’re serving data

We were reading through the HubSpot State of Marketing Report (2026) and we pulled eight key pieces of data for you. Check out the entire report for more info.

  1. Content Marketing: Website/blog/SEO remains the #1 ROI-generating channel according to marketers. It’s followed closely by paid social media with 26%.

  2. Social Media : According to Marketers, Instagram is the most-cited social media platform for ROI.

  3. Video Marketing: 37% of marketers plan on increasing their investment in video marketing in 2026. 

  4. Email Marketing: 26% of marketers report email marketing is one of the most effective channels for segmentation/personalization. This puts it in the top 3 of use cases, tying with paid Social Media.

  5. Lead Gen: 93% of marketers report using automation for administrative tasks (scheduling, note-taking, documentation).

  6. Advertising: Over 75% of marketers plan to increase or maintain their investment in search/display ads in 2026.

  7. Marketing Tech: Nearly 75% of marketers plan to increase or maintain their investment in messaging apps in 2026.

  8. Sales: Nearly 70% of marketers report that leads come to them later in the buying process because they've done more AI-assisted research.

    🧠 Intrigued by anything above? Surprised by anything above? Dig further into what might make an impact for your business and build a strategy around your data and your dreams.

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Us?

We’re the Vendilli team and as a HubSpot Platinum Solution Partner, we’ve helped MANY companies onboard, troubleshoot and implement HubSpot as part of their toolbox to generate leads and build empires.

If you want better quality leads, data that informs, tools that work hard so you don’t have to, and more deals closed in 2026, let’s talk. We are all about results.

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