When your customers ghost you...

Plus - How you can advertise on TV for cheap

In partnership with

How to Keep Customers Loyal & Stop Them from Ghosting You

How do you keep customers loyal and stop the ones about to ghost you?

Easy—give them a surprise they didn’t even know they wanted, like Oprah with her “you get a car!” moment, but on a budget.

Try this:

  1. Identify loyal customers or those close to churning

  2. Send them an unexpected, personalized gift or offer

  3. Don't ask for anything in return

Example: "We noticed you've been with us for a year. Here's a $20 credit on us. Thanks for being awesome!"

In the wild: Chewy sends hand-painted portraits of pets to customers, creating viral moments. Look how stoked she is below.

Why it works: Because unexpected positive experiences create strong emotional connections and word-of-mouth marketing.

🤖 AI Prompt: Gift Ideas

Generate a list of personalized gift ideas or surprise offers that can be sent to loyal customers for my business that does [XYZ].

We’re pretty stoked on this Roku bit. Why?

Because TV advertising is changing. It’s not just for big budgets anymore. 📺💰

Roku Ads Manager is democratizing the TV ad space, giving growth marketers a seat on the couch next to the big players. Put us in coach!

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

What'd you think of today's newsletter?

Login or Subscribe to participate in polls.

If you’re digging these emails, maybe we can work together