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- When your customers ghost you...
When your customers ghost you...
Plus - How you can advertise on TV for cheap
Reddit Launches Top Ads Library to Assist Marketers
X Officially Lists Texas as Its New Home Base
YouTube Expands Access To Pause Screen Ads
Google Announces AI Advances for Advertisers
How to Keep Customers Loyal & Stop Them from Ghosting You
How do you keep customers loyal and stop the ones about to ghost you?
Easy—give them a surprise they didn’t even know they wanted, like Oprah with her “you get a car!” moment, but on a budget.
Try this:
Identify loyal customers or those close to churning
Send them an unexpected, personalized gift or offer
Don't ask for anything in return
Example: "We noticed you've been with us for a year. Here's a $20 credit on us. Thanks for being awesome!"
In the wild: Chewy sends hand-painted portraits of pets to customers, creating viral moments. Look how stoked she is below.
Why it works: Because unexpected positive experiences create strong emotional connections and word-of-mouth marketing.
🤖 AI Prompt: Gift Ideas
Generate a list of personalized gift ideas or surprise offers that can be sent to loyal customers for my business that does [XYZ].
We’re pretty stoked on this Roku bit. Why?
Because TV advertising is changing. It’s not just for big budgets anymore. 📺💰
Roku Ads Manager is democratizing the TV ad space, giving growth marketers a seat on the couch next to the big players. Put us in coach!
2025 Prediction: A Surge of Self-Serve CTV Buyers
Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.
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