Wtf is Bluesky and Should You Care?

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What the Heck Is Bluesky (and Should Marketers Care)?

Bluesky is the new(ish) kid on the social media block, a decentralized platform born out of the brains behind Twitter (hi, Jack Dorsey 👋). Think of it as X’s rebellious sibling—leaning on user ownership and control.

Should marketers care? Maybe.

Here’s why:

• Early Adopter Gold Rush: The cool kids are already there, building audiences while it's easy

• Link-Friendly Haven: Unlike other platforms, Bluesky loves external links

• High-Value Audience: Lots of journalists, tech leaders, and decision-makers

• Clean Slate for Brands: No algorithm games (yet) - just pure, organic reach

• Ad-Free for Now: There’s no ad infrastructure yet, so you’ll need to focus on building relationships, not running campaigns.

Your move:

Start experimenting with posts that showcase your brand’s personality. Think witty, clever, and less polished—the kind of stuff that feels more “DM from a friend” than “corporate announcement.”

Marketers who jump in early could position themselves as innovators. But don’t ditch your X strategy just yet—Bluesky isn’t mainstream (yet). For you trendsetters, it’s worth keeping an eye on.

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