You don't have to do all of that

Plus - clear your browser, clear your mind

October 22, 2025

British Airways
Agency: Uncommon, UK, 2024

➖ Less is more
🫥 You don’t need to see it all, to see it all
🙂 Trust your brand recognition

Like the ad above, less is often more.

This is your simple reminder to find ways to declutter your office, your inbox, your browser (we have a free tool for that below) and ultimately, your mind.

✅ Clean/organize one drawer of your desk (get to the others when you can)
✅ Unsubscribe to the emails that don’t serve you (hopefully we make the cut)
✅ Schedule something fun on your calendar (that one friend keeps texting)
✅ Chop expenses. What do you actually use? (we are doing this now)
✅ Stop and celebrate your wins this year (personal and professional)

We were doing some research on this topic and came across the 12-12-12 rule from Joshua Becker of Becoming Minimalist.

Find 12 things to throw away. Find 12 things to donate. Find 12 things to return to their proper home. Let us know if you take the challenge. We just used a cardboard box to prop open the door to our balcony in the office, so we are going to add a bonus.

Find one thing to use as something else.

Are your windows open?

If you’re like us, you probably have 2-3 windows open right now on your computer and about 50 tabs. We get it.

Let us introduce you to Freshstart, a FREE cross browser session manager extension for Chrome.

Here’s how it works.

Open a window. Open the tabs you want. Do the things. When you’re done, or want to move on to something new, save the session as whatever you want. Client Z. AI Research. Etc.

When you want to come back to it all, just click on the session. It will bring up all the tabs you had open, so you can pick up right where you left off. The sessions are saved in a folder in Bookmarks, so you can sync across computers, too. It also autosaves your windows every few minutes. Low stress, high reward.

If you don’t use Chrome, there are similar extensions for other browsers.