Your Emails Are Going to Spam

Plus - a tool to fix your sender reputation

July 08, 2026

Michael Halperin, the first Expert EOS implementer in Pittsburgh, reveals how this practical system can revolutionize your business. He shares how implementing EOS helped him and his clients break free from 70-hour weeks, dramatically improve team alignment, and accelerate growth from less than $5 million to over $14 million in revenue. Discover how the EOS framework, centered around vision, healthy teams, and disciplined execution, can turn your business into a well-oiled machine that scales efficiently and sustainably.

Your Subject Line Doesn’t Matter If No One Sees It

Gmail, Yahoo, Microsoft, they’ve all gotten stricter when it comes to sending emails. 2026's bulk sender rules apply if you are sending 5K emails or more a day. If you aren’t compliant, you might not even hit the spam box.

Here's how to check your reputation and fix it before your next campaign.

  1. Authenticate everything. SPF, DKIM and DMARC aren't optional anymore. If you haven't set up all three, mailbox providers treat you as suspicious by default. Most ESPs (Klaviyo, HubSpot, Mailchimp) walk you through this in under 20 minutes.

  2. Remove (or re-engage) anyone who hasn't opened in 90 days. A stale list is a bad list and it affects your sender score. Yes, that’s a real score from 0-100 that affects whether your message lands in spam.

  3. Keep your bounce rate under 2%. This is the industry standard so if you find yourself on a higher scale, clean up your list and try implementing double opt-in.

  4. Watch your spam complaint rate, target under 0.1%. One complaint per 1,000 emails is what you get. Make it easy for users to unsubscribe, send relevant content and do it on a schedule that feels reasonable.

  5. Warm up any new sending domain. A new domain and a new list sending thousands of emails on the first day don’t match. Ramp up the volume over a few weeks time to lessen spam issues.

If you need help with anything above, reach out to us. 

Folderly

You can't fix what you can't see and most ESPs won't tell you where your emails are actually landing.

Folderly monitors your sender reputation and inbox placement across Gmail, Outlook, and Yahoo in real time, then flags exactly what's dragging your deliverability down before it ruins a campaign.

✅ See real inbox placement rates
✅ Get alerts when your sender score drops
✅ Automated warm-up for new sending domains
✅ Scan for spam words before you hit sent