Your Payment Stack is a Marketing Opportunity

Plus - unlock hidden revenue with smart customer segmentation

June 17, 2026

Jimi Romanus, President of CardChamp, joins the show to chat about his entrepreneurial journey, starting from his early days in a punk rock band to his current role in the payment processing industry. He shares insights from his experiences in sales, the challenges of starting a business and the importance of strategic partnerships. Jimi discusses CardChamp's mission to provide the best payment acceptance experience through secure technology, excellent customer support and straightforward pricing.

Unlock Your Top 20% with RFM

80% of your business comes from 20% of your customers. It's time to find out who those 20% are and why they matter. RFM (Recency, Frequency, Monetary) analysis helps you rank and group your customers based on their purchasing habits, giving you a clear view of your most valuable segments.

Here's how to implement RFM in 3 steps:

1. 🎯 Score by Recency: How recently did a customer make a purchase? Assign a score from 1-5, with 5 being the most recent. Customers who bought yesterday are more likely to buy again soon.

2. 💡 Score by Frequency: How often do they buy? Again, a 1-5 score, with 5 for your most frequent buyers. These are your repeat customers, the ones who want what you’re offering.

3. 💰 Score by Monetary Value: How much do they spend? Another 1-5 score, with 5 for your biggest spenders. These customers contribute significantly to your bottom line.

Once you have these scores, combine them to create an RFM score for each customer.

Those scores help your marketing efforts become a lot more precise. Targeted campaigns for your highest ratings and re-engagement emails where needed most.

CardChamp

Managing payment processing costs can eat into your profits, especially when you're focusing on customer value and segmentation. Our partner, CardChamp, offers a smart solution.

With fully compliant surcharging, CardChamp helps businesses offset credit card processing fees. This means more revenue stays in your pocket, allowing you to reinvest in those high-value customers you just identified with RFM!

It's a straightforward way to protect your margins without compromising customer experience. Curious how much you could save? Use our special Please Advise link below for a free consult.

Some products and services we mention are ones we personally use and love. Occasionally, we may earn a small affiliate commission if you purchase through our links. It helps support the work that goes into Please Advise.