Your Videos Should Have A Buy Button

Plus - the tool that adds one for you

August 19, 2026

Riding Into the Future, founded by Dea Leftwich, brings inner-city kids into the horse world and opens doors to confidence, patience, consistency and post-secondary education scholarship money. What starts as a conversation about horses quickly becomes a powerful story about purpose, timing and community. Dea shares how volunteering at stables during a season of deep loss led her to equine therapy, a mounted patrol opportunity and finally a 4-H club designed to give kids free riding lessons, transportation, meals, and a path to educational support.

5 Video Tips Worth Stealing This Week

  1. Get selling. If you have products, you have the opportunity to create shoppable videos. Research shows these videos can increase conversion rates by 30%! No detour to a cart, no link in bio. Just buy now.

  2. Get vertical. Your videos are mainly being watched on mobile which means vertical viewing. Center your subject, add background elements and use your grid lines to frame the shot.

  3. Get to the point. If you aren’t getting your viewer’s attention in 3 seconds, you’re not getting it at all. Content that converts is content that connects.

  4. Get it right. If you aren’t sure where your video will ultimately be posted, keep every aspect ratio in mind. 16:9 for YouTube. 9:16 for Stories and Reels. 1:1 for feed posts.

  5. Get seen. YouTube Shorts has exploded and it’s reached 200 billion daily views globally.

Firework

If you have videos, Firework can turn them into shoppable content with no reshooting necessary.

It also helps with:
🎠 Interactive video carousels
❓️ Polls and quizzes
🎈 Floating videos that follow shoppers as they scroll
💬 Live video chats for expert recommendations
🔌 Plug-ins for Shopify, WooCommerce and Salesforce

Use Firework’s Social Importer to sync content from TikTok and Instagram. Embed videos in emails, SMS and social posts to boost visibility and conversions.